Hollywood Cologne by Fred Hayman. Launched by the design house of Fred Hayman in 1998, Hollywood is classified as a sharp, spicy, lavender, amber fragrance . This masculine scent possesses a blend of lemon, orange, sandalwood, musk, and patchouli. It is recommended for daytime wear. You’d be surprised to find out how calm and unique Hollywood is when worn on a sunny fun filled day.